Under Armour Military Discount: ID.me Steps, Exclusions, Alternatives

Under Armour does have a military discount, and it runs through ID.me rather than a promo code. Under Armour’s military discount page and help center describe a standing percentage off for verified service members, veterans, retirees and military families, with the same style of program for first responders and a few other groups. The exact rate can rise during special promotions, and several exclusions apply. This guide walks through who qualifies, how verification works at checkout, where the discount applies, what it cannot be combined with, and what to do if you miss out.

Quick answer

• Under Armour’s own pages describe a year-round military discount, verified with ID.me; the base rate described in current reporting is 20 percent, with higher rates during certain promotional windows.
• Eligible groups include active duty, retirees, veterans, military spouses and military family members, according to Under Armour’s help center.
• You verify on UA.com or in the UA app. In Under Armour retail stores, you show valid ID.
• The discount is not combined with other promo codes or sitewide promotions, and gift cards and some footwear or marked items are excluded.
• Factory House outlet stores are reported to use a lower rate than UA.com, the app and Brand House stores.
• There is no military promo code to type in. A site offering one is not describing the real program.

Ways to save at Under Armour

Who qualifies

Under Armour’s help center says the discount is for active duty personnel, retirees, veterans, military spouses and military family members. The same program page lists first responders, which includes police, firefighters, EMTs and nurses, and teachers appear on the ID.me side of the program. The help center article for military and first responders also lists doctors, so the broader list is longer than many articles repeat.

One thing to watch is the status of reserve and National Guard members. One independent site notes that these groups are not separately named on Under Armour’s own page, and suggests checking with ID.me. ID.me’s military verification generally works from your service record or documents, so it is best to start the verification and see whether your status is accepted instead of guessing from a page that does not mention you.

How to use the ID.me discount at checkout

1. Add the items you want to your bag on UA.com or in the Under Armour app.
2. Open the bag or checkout page and look for the Verify with ID.me option.
3. Choose the Military group and continue.
4. Sign in to your ID.me account, or create one if you do not have one. ID.me will ask for the information it needs to confirm your status, and you may be asked to upload documents if it cannot match your record automatically.
5. Return to Under Armour after verification. The discount is applied to eligible items in the bag.
6. Review the order summary. Check that gift cards and any excluded items are not reflected in the discount, and that the total matches what you expect before you pay.

If the discount does not appear, first check whether a sitewide promotion is active. Under Armour’s help center says the military discount cannot be combined with other promotions, so an active sale code in the bag can block it. Remove the code and try again. If the problem continues, contact Under Armour customer service or ID.me support, depending on whether the issue is the verification or the cart.

Using the discount in stores

In UA Brand House and Factory House stores, Under Armour’s pages say you show a valid ID. The help center article does not give a Factory House percentage, but Under Armour’s FAQ page and several third-party sources describe a lower rate at Factory House stores than at UA.com, the app and Brand House stores. Because outlet prices already sit below standard retail, the lower rate can still produce the lowest final price on an outlet item, so compare rather than assume. Ask the associate which ID they accept and whether the item you want is excluded.

Exclusions and fine print

According to the help center and the FAQ page, the discount is not valid on gift card purchases, on select footwear, or on other products marked as excluded. It cannot be combined with other promo codes or with sitewide promotions. The program is also for eligible members only. ID.me states that it can detect fraudulent use across accounts and may revoke access, so verifying with someone else’s information or sharing your account is a quick way to lose the benefit and face other consequences.

Because the list of excluded items can change by season, the best habit is to check the product page and the bag summary. If a particular shoe or collection is excluded, you will usually see it at the point of verification or in the cart total.

Higher rates around Veterans Day

Under Armour has announced boosted military and first responder rates ahead of Veterans Day weekend in past years; a company news story from 2023 describes doubling the standing rate for that weekend. Some third-party pages say the higher rate returns every year. Treat that as a pattern in past years, not a promise: Under Armour sets the dates, the rate and the exclusions each time, and a boosted-rate period may apply to different product categories. If your purchase can wait, check Under Armour’s military page in early November to see whether anything has been announced.

Stacking and timing

Because Under Armour says the military discount cannot be combined with other promo codes or sitewide promotions, stacking is limited to a few tidy patterns. The military discount applies to eligible full-price items on UA.com, the app and Brand House stores. Marked-down sale items may or may not be eligible; check the cart. Factory House pricing has its own rules and a different percentage.

For timing, the key decision is whether a sitewide sale gives a better price than the standing military discount. Run both numbers in a cart. Add the items, note the sale total, then add the ID.me verification and see whether the cart updates or blocks it. Pick the lower total. If a boosted military promotion is announced for Veterans Day weekend, compare that against sale prices too.

Alternatives if you do not qualify or the discount is excluded

• Sale sections and outlet stores. Seasonal markdowns and Factory House stores can beat full price plus a discount.
• Email sign-up and app offers. Read each offer’s terms before you plan around it.
• Other verified programs. If you are a teacher, nurse or first responder, ID.me lists those groups under the same Under Armour page.
• Buying from authorized sellers. Some department and sporting goods retailers run their own sales on Under Armour items, and a price comparison can show a lower price.
• End-of-season timing. Winter gear drops late in winter, and summer apparel drops late in summer, as is common across apparel retail.

A worked comparison: sale price or military discount?

Imagine you want a pair of training shorts, a hooded layer and a pair of socks. On a normal day, you add them to the bag, choose Verify with ID.me, and the military discount applies to each eligible item. If a sitewide sale is running with a code, Under Armour’s terms say the two cannot be combined, so you get one or the other. The way to decide is simple: put the items in the bag with the sale price showing and write down the total. Then remove any promo code, complete the ID.me step and write down the second total. Choose the lower one. Sale items that are already marked down sometimes drop by less once the military discount is applied, because the discount may not apply on top of a markdown, so it is common for a sale to win on clearance items while the military discount wins on full-price items.

The same approach works with a Factory House visit. Outlet prices are usually lower to begin with, and a lower military rate may still leave a smaller total than UA.com. If you have the chance to compare an item’s price on the website and the outlet shelf, do it before you buy.

Keeping your ID.me account in good shape

ID.me is a third-party identity service, and your account is personal. A few habits help. Use a long, unique password and turn on the extra sign-in step ID.me offers. Verify only from Under Armour’s own site or app, never from a link in a message from a stranger. Keep your profile details accurate, since a mismatch is a common cause of failed verification. If you are a veteran who separated years ago, you may be asked for documents such as a discharge record; use the upload feature on ID.me, not email. And remember that one ID.me verification can be reused with other participating retailers, which is a reason to protect the account.

Family members and dependents

Under Armour’s help center lists military spouses and military family members among eligible groups. In practice, family members verify through ID.me with their own account under the family member path, rather than borrowing the service member’s login. If you are buying a gift for a family member, you can still use your own verification at checkout for items you are buying yourself, but gift card purchases are excluded, so buy the item directly. If you are unsure how your relationship is handled, start the verification and read the prompts or contact ID.me support before placing the order.

Coupon and promo code mistakes to avoid

• Typing a “military code” into the promo box. The program works through ID.me verification, not a code.
• Stacking a promo code on top of the military discount. Under Armour says they cannot be combined, so the cart may reject one of them.
• Using someone else’s ID.me account. ID.me says it can detect fraudulent use and revoke access.
• Trusting an outdated percentage. Pages that quote 30 percent or ranges by product category often rely on old information. Check Under Armour’s page.
• Paying a third-party site for a “verified” code. Real verification happens at Under Armour’s checkout.
• Using a code generator or a browser extension that claims to unlock the discount. These are scam tools.

How we researched this

This guide is based on the brand’s official pages and independent reporting named below; offers change, so confirm on the brand’s site or app before ordering. We do not publish unverified codes.

Sources

• Under Armour military discount page (ID.me)
• Under Armour help center article on military and first responder discounts
• Under Armour FAQ page for the ID.me military and first responder discount
• Under Armour company news, military and first responder discount ahead of Veterans Day weekend (2023)
• ID.me shop page for Under Armour

Frequently Asked Questions

Does Under Armour give a military discount?

Yes. Under Armour describes a military discount verified through ID.me, with a standing rate reported at 20 percent and higher rates during some promotions.

Who can use the Under Armour military discount?

Under Armour’s help center lists active duty personnel, retirees, veterans, military spouses and military family members. Check with ID.me if your status, such as Guard or Reserve, is not clear.

Is there an Under Armour military discount code?

No. You verify with ID.me at checkout instead of entering a code. Treat any posted code as unverified.

Does the discount work in Under Armour stores?

Yes. Under Armour’s pages say to show valid ID at Brand House and Factory House stores, and reporting says the rate at Factory House stores is lower.

Can I combine the military discount with other promotions?

No. Under Armour says it cannot be combined with other promo codes or sitewide promotions.

What is excluded from the discount?

Gift card purchases, select footwear and items marked as excluded are not eligible, according to Under Armour’s help center and FAQ.

Does Under Armour offer higher discounts around Veterans Day?

It has announced boosted rates for Veterans Day weekend in past years, but dates and rates are set each time, so check the military page near the holiday.

Why is my ID.me verification failing?

Remove any promo code from the bag and retry. If verification still fails, contact ID.me support for status issues or Under Armour customer service for cart issues.

Last updated: October 2026