Updated Oct 17, 2026· 10 min read

Key takeaways

  • Big Yellow Cup Rewards is Dickey’s official loyalty program. The rewards page says you earn ten points per dollar, and that you can start redeeming at three hundred and fifty points.
  • Points can be redeemed for free barbecue, signature sides and Big Yellow Cups, according to the brand’s page. New members get a free offer for signing up, and members get a birthday treat.
  • You can earn by scanning a QR code at the register when you dine in, by ordering online, or by ordering in the app.
  • A 2024 relaunch, described in Dickey’s press releases, added personalized rewards, Barbecue Badges for completing challenges, and Mystery Rewards that arrive after a set number of transactions.
  • A 2022 update, per Dickey’s press release, lets members earn and redeem across sister concepts in the Dickey’s restaurant family, such as Wing Boss, Big Deal Burger and Trailer Birds.
  • The current deals page, when we looked, described a Wednesday meal special and a Sunday offer for kids with an adult purchase. Those can change, so read the live page and ask your restaurant, since not every location participates in every deal.
  • The names “Big Deal Club” and “Dickey’s Bucks” do not appear on Dickey’s own program pages we found. They are not separate programs from the official site.

Dickey’s Barbecue Pit does not hand out a reliable stream of public promo codes, but it does run a loyalty program with a very recognizable name: Big Yellow Cup Rewards. The brand’s rewards page says members earn ten points for every dollar spent, that redemptions start at a modest points level, and that rewards include pit-smoked barbecue, sides and Big Yellow Cups. Its deals page also lists recurring weekday and kids-eat-free offers. This guide explains how the program works, what the recurring deals are, and where franchise differences can change what you pay.

Quick answer

  • Big Yellow Cup Rewards is Dickey’s official loyalty program. The rewards page says you earn ten points per dollar, and that you can start redeeming at three hundred and fifty points.
  • Points can be redeemed for free barbecue, signature sides and Big Yellow Cups, according to the brand’s page. New members get a free offer for signing up, and members get a birthday treat.
  • You can earn by scanning a QR code at the register when you dine in, by ordering online, or by ordering in the app.
  • A 2024 relaunch, described in Dickey’s press releases, added personalized rewards, Barbecue Badges for completing challenges, and Mystery Rewards that arrive after a set number of transactions.
  • A 2022 update, per Dickey’s press release, lets members earn and redeem across sister concepts in the Dickey’s restaurant family, such as Wing Boss, Big Deal Burger and Trailer Birds.
  • The current deals page, when we looked, described a Wednesday meal special and a Sunday offer for kids with an adult purchase. Those can change, so read the live page and ask your restaurant, since not every location participates in every deal.
  • The names “Big Deal Club” and “Dickey’s Bucks” do not appear on Dickey’s own program pages we found. They are not separate programs from the official site.

Ways to save at Dickey’s

Method How it works Who qualifies Limits and notes
Big Yellow Cup Rewards Earn ten points per dollar; redeem for food and cups Anyone with a free account Redemption starts at a low points level, per the rewards page
Sign-up offer A free offer for joining New members Terms appear in the app
Birthday treat An exclusive treat around your birthday Members with a birthday on file Item and window set by the brand
Mystery Rewards Surprise reward after a set number of transactions Members Described in the 2024 relaunch press release
Barbecue Badges Challenges that unlock badges to share Members Gamified perks; check for any reward attached
Weekday and kids offers Recurring deals on the deals page Customers at participating restaurants Days and participation can vary
Cross-brand points Earn and redeem across family concepts Members with access to those concepts Depends on whether a sister concept is near you
Catering Orders for groups Anyone Pricing and options set by the restaurant; ask

How Big Yellow Cup Rewards works

Earning points

The rewards page states the basics: ten points for each dollar spent at Dickey’s locations. You can collect points by scanning the QR code at the register when dining in, ordering online, or ordering through the app. The ten-points-per-dollar rate means the numbers feel large, so focus on how many points a given reward costs rather than the total.

Redeeming points

The page says you can begin redeeming at three hundred and fifty points, which is a modest level compared with many loyalty programs. Rewards listed include free pit-smoked barbecue, signature sides and Big Yellow Cups. We do not list the points cost of each item because the app shows the live menu of rewards, and it can change.

Sign-up reward and birthday treat

New members receive what the page calls a free offer for signing up, and members can celebrate with an exclusive birthday treat. Both are delivered through the account, so you do not need a promo code. Add your birthday when you register so the treat can be issued.

Mystery Rewards and badges

Dickey’s press materials about the 2024 relaunch describe Mystery Rewards that arrive after every few transactions, personalized offers, and Barbecue Badges that you unlock by completing challenges and can share with friends. These features reward frequency, so the more you use the app, the more of them you see. If you visit only a few times a year, you may rarely see them.

Sister concepts

A July 2022 update described in the company’s announcements lets members earn and redeem across Dickey’s sister brands, including Wing Boss, Big Deal Burger and Trailer Birds. Because those concepts share some locations and kitchens, your points may be useful in places you would not expect. The phrase “Big Deal” that some coupon sites attach to Dickey’s likely comes from Big Deal Burger, not from a separate rewards club.

Step by step: getting set up

Step 1: Download the app or register on the website

You can join through the Dickey’s app or on dickeys.com. Provide the details the form asks for, and add your birthday.

Step 2: Pick your restaurant

Dickey’s restaurants are independently operated franchise locations, and menus, pricing and participation in promotions can vary. Choose your nearest restaurant in the app before ordering.

Step 3: Order in a way that earns points

Order in the app or online while signed in, or scan the QR code at the register when dining in. Ordering through a third-party delivery marketplace may not credit your account, so if points matter to you, order directly.

Step 4: Check the rewards list before you pay

In the app or at checkout, look at the rewards you can redeem. If you have a sign-up offer or a mystery reward, see whether it applies to your order and what it excludes.

Step 5: Review your balance after the order

Confirm that points posted. If they did not, contact the restaurant with your order details.

Recurring deals

When we looked at the official deals page, it described a weekday meal special on Wednesdays and an offer for kids on Sundays with an adult purchase of a stated minimum. We do not repeat prices because they are set by the brand and can differ by location, and the page we saw had been up for a while. Treat these as patterns, not guarantees. A short checklist before you build a plan around a recurring deal:

1. Open the deals page and confirm the offer is still listed.

2. Call your restaurant and ask whether it participates.

3. Ask whether the deal is dine-in only or also available for pickup.

4. Ask whether other discounts or rewards can be used on the same order.

5. Ask whether the deal has time limits or exclusions.

Which approach fits which meal

Your meal What to try first Why
Solo lunch Check the app for a member offer, then the Wednesday special if it is Wednesday Fixed deals are usually built for one person
Family dinner on a Sunday Ask about the kids-eat-free offer It requires an adult purchase
Group or office order Ask about catering and compare it with ordering individually Restaurants set catering terms
First visit Join the rewards program first The sign-up offer is tied to the account
Birthday month Redeem the birthday treat It is intended for that window
Visiting a sister concept Check whether you can use your points there Cross-brand earning exists for some concepts

A worked example: what the first redemption takes

The rewards page gives two numbers that make the maths easy: ten points per dollar, and redemptions starting at three hundred and fifty points. Dividing, the first redemption level takes thirty-five dollars of qualifying spending. Two typical households show how that plays out:

Household Typical use What the arithmetic suggests
A couple who orders takeout a couple of times a month A few meals of moderate size A first redemption could arrive within a month or two
A family that visits a few times a year Occasional large orders The sign-up offer and birthday treat will matter more than points
An office that orders catering Large, infrequent orders One big order could cross the threshold at once, if it qualifies for points

The page does not say whether every kind of order earns points, so check the app or ask the restaurant before assuming a catering order will. Remember also that the smallest reward is the one reached first, and larger rewards take more points, so plan which reward you want before spending.

Catering and group orders

Barbecue is a popular choice for gatherings, and the savings for groups often come from how you order rather than from a coupon. Ask the restaurant about its catering options and what is included, such as sides, sauces and serving items. Compare a catering package with ordering a family-style set of items directly, adding up the quantities. Ask about minimum notice and delivery or pickup options, and whether the order can be placed through the app so it earns points. Because pricing and packages are set by the local operator, the answer may differ between restaurants, which is why a quick phone call can save more than any online search.

If points or rewards do not appear

Most missing-points problems come from one of a few causes:

1. You did not scan the QR code at the register when dining in.

2. You ordered through a third-party service that does not credit the account.

3. You were not signed in when you placed the online or app order.

4. The reward you tried to use has expired or was already used.

5. The restaurant did not accept the reward for that item.

If none of these fits, take a photo of your receipt and contact the restaurant, then the brand’s guest support if needed. Having the order number and time makes it easier to trace.

Stacking and timing

  •  Dickey’s pages do not publish a master stacking rule. Treat weekday and kids offers as separate from loyalty rewards and ask whether they can be combined.
  •  If a cart allows a single promotion, choose the one with the greatest value.
  •  The 2022 update lets members use points across the group, but each concept still sets its own menu.
  •  These depend on how many transactions you make, so spreading small purchases may trigger them sooner than one large order.
  •  Local owners may run promotions around local events or holidays, and these are not shown nationally. Ask your restaurant.
  •  Events such as holidays and game days may see higher demand, so order early.

Coupon and promo code mistakes to avoid

  •  Big Yellow Cup Rewards is the main route.
  •  We found no such programs on official pages.
  •  If you dine in and forget to scan, you do not earn points.
  •  Franchise locations vary.
  •  Order directly if you want rewards.
  •  Rewards and mystery rewards can have time limits shown in the app.
  •  Rewards belong to you.
  •  Offers for free barbecue in exchange for a survey are not from the brand.

Making the first visit count

If you are about to eat at Dickey’s for the first time, a little preparation pays off. Register before you order, so the sign-up offer and the first purchase are attached to the account. Add your birthday so the treat is queued. Look at the restaurant’s page to see its hours and whether it is in the app’s ordering area. Decide whether you want to dine in, in which case you will scan the QR code at the register, or order ahead in the app, where points are credited automatically. Finally, glance at the deals page for the day of the week, since weekday and kids offers depend on it.

How we researched this

This guide is based on the brand’s official pages and independent reporting named below; offers change, so confirm on the brand’s site or app before ordering. We do not publish unverified codes.

The earning rate, redemption threshold, reward types, sign-up offer and birthday treat were read from the Big Yellow Cup Rewards page. The Mystery Rewards, badges and sister-concept details come from Dickey’s press releases and trade reporting. The deals page description reflects what search results showed and may have changed.

Sources

  • Dickey’s Barbecue Pit, Big Yellow Cup Rewards page on dickeys.com
  • Dickey’s Barbecue Pit, press release on the rewards relaunch
  • Dickey’s Barbecue Pit, press release on enhanced mobile app loyalty features
  • QSR Magazine, coverage of the improved loyalty program
  • Dickey’s Barbecue Pit, current deals page

Frequently Asked Questions

Does Dickey’s have a rewards program?

Yes. It is called Big Yellow Cup Rewards, and members earn ten points for every dollar spent.

When can I start redeeming points?

The brand’s page says you can start redeeming at three hundred and fifty points.

What can I redeem points for?

The page lists pit-smoked barbecue, signature sides and Big Yellow Cups.

Is there a sign-up reward or birthday treat?

Yes. The page describes a free offer for signing up and an exclusive birthday treat.

How do I earn points when dining in?

Scan the QR code at the register, according to the rewards page.

Is there a Big Deal Club or Dickey’s Bucks program?

We found no such programs on official pages. The name Big Deal likely refers to the sister concept Big Deal Burger.

Does Dickey’s have kids-eat-free or weekday deals?

The deals page described a Sunday kids offer and a Wednesday special when we looked. Confirm with your restaurant.

Can I use my points at other Dickey’s brands?

Dickey’s announced that members can earn and redeem across several sister concepts. Availability depends on whether one is near you.

Last updated: October 2026

S
Sarah Mitchell
We compare specs, materials and verified owner reviews before a product earns a spot. Rankings are never paid.

FAQ

Does Dickey’s have a rewards program?
Yes. It is called Big Yellow Cup Rewards, and members earn ten points for every dollar spent.
When can I start redeeming points?
The brand’s page says you can start redeeming at three hundred and fifty points.
What can I redeem points for?
The page lists pit-smoked barbecue, signature sides and Big Yellow Cups.
Is there a sign-up reward or birthday treat?
Yes. The page describes a free offer for signing up and an exclusive birthday treat.
How do I earn points when dining in?
Scan the QR code at the register, according to the rewards page.
Is there a Big Deal Club or Dickey’s Bucks program?
We found no such programs on official pages. The name Big Deal likely refers to the sister concept Big Deal Burger.
Does Dickey’s have kids-eat-free or weekday deals?
The deals page described a Sunday kids offer and a Wednesday special when we looked. Confirm with your restaurant.
Can I use my points at other Dickey’s brands?
Dickey’s announced that members can earn and redeem across several sister concepts. Availability depends on whether one is near you.
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