Books-A-Million Coupons After the Millionaire’s Club Change

Books-A-Million coupons are not what they used to be, and a lot of the web has not caught up. For years the Millionaire’s Club was known for a booklet of bonus coupons. According to the retailer’s own support page, updated in September 2026, those quarterly coupons have been discontinued, even though many coupon sites still advertise “a hundred dollars in bonus coupons.” What remains is a membership built on standing discounts, free shipping, a birthday reward, and a weekly online offer, plus separate programs for educators and a first-order email offer for non-members. This guide lays out what is real today and how to pick the cheapest route for the way you buy books.

Books-A-Million, often shortened to BAM, is a bookstore chain with a big presence in the southeastern United States, selling books, magazines, gifts, toys, and collectibles in stores and online. Since many of its shoppers buy paperbacks, bestsellers, and gifts for children and collectors, the right savings method depends heavily on what you buy and whether you shop in store or online.

Quick answer

• The Millionaire’s Club quarterly coupons have been discontinued, per BAM’s support page; ignore sites that still promise coupon books.
• Members still receive standing discounts, described by BAM as a large markdown on top hardback bestsellers, varying markdowns on designated merchandise in store, and a smaller percentage off most other in-store items with some exclusions.
• Online, members get free shipping with no minimum on booksamillion.com, with limited exclusions, and access to a weekly online-only member offer called Thank You Thursday.
• A birthday reward is emailed to members, and signing up includes a reward card; the amounts and expiry are listed on the sign-up page.
• BAM says it does not price match, but its prices often combine with the member discount. Teachers, librarians, and homeschoolers have a separate educator discount card.

Ways to save at Books-A-Million

What changed with the Millionaire’s Club

The Millionaire’s Club has long been the heart of BAM’s savings, so understanding its current form matters more than any code. BAM’s support center has an article about a quarterly coupon that members “never received.” The article’s current message is that the Millionaire’s Club coupons have been discontinued. That is a major change from the older model, and it explains why so many outdated pages still promise “over a hundred dollars in coupons.” Rakuten, CouponFollow, and similar pages have repeated older descriptions even after the program changed.

What BAM now lists for members includes:

• A deep discount on the top ten hardback bestsellers.
• A range of markdowns on designated merchandise in store.
• A percentage off nearly all other in-store merchandise, with some exclusions.
• Free shipping with no minimum on booksamillion.com, with limited exclusions.
• A sign-up reward card, with different amounts for a one-year term versus auto-renewal.
• A birthday reward emailed on your birthday.
• Access to Thank You Thursday online offers.

The annual fee is shown on the membership page. If you want the current figure, read that page rather than a summary, since fees and sign-up rewards can change.

Is the membership worth it?

Because the coupons are gone, the membership is now a pure standing-discount-plus-shipping product. A good way to evaluate it is a break-even estimate based on how you shop.

• Frequent in-store buyer: If you buy several books a month, a standing percentage off most items adds up, and the hardback bestseller discount can be sizeable when you read new releases.
• Frequent online buyer: Free shipping with no minimum is the big draw. Compare it with what you would otherwise pay in shipping on small orders.
• Occasional gift shopper: The fee may exceed your savings. A one-time purchase rarely justifies a year-long membership, unless it is a large order.
• Collector or manga buyer: Standing discounts on designated merchandise vary; check whether your category is included before you pay.

The sign-up reward card softens the entry cost, but reports note reward cards can expire quickly, sometimes in about thirty days. If you join in store, plan to spend the reward soon after activation. This is reported by a coupon site, not confirmed by BAM’s pages, so read the terms on your card.

Step by step: joining without wasting the reward

1. Decide whether you will shop again within a few weeks. If not, delay joining until you need a larger purchase.
2. Read the membership page and note the annual fee, auto-renewal rules, and what the sign-up reward is.
3. Consider joining in store if you plan to shop immediately, so you can use the reward card on the same trip.
4. After joining, add your member number to your online account so shipping benefits and Thursday offers apply.
5. Put the renewal date on your calendar. If you chose auto-renewal for the larger reward, you can cancel before it renews if the math no longer works.

Thank You Thursday

Thank You Thursday is an online-only offer for active members, running every Thursday. It is described as a one-day deal on select books, with discounts reported as large as half off, and a new offer each week. Because the offer is limited to a day and changes weekly, a good habit is to check on Thursday morning if you are buying something you can wait for. If the week’s offer does not match your reading list, skip it; the standing discounts still apply the rest of the week.

Practical tips: add books you want to a wish list in advance so you can compare quickly; check whether shipping or store pickup is better for the item; and do not buy a book you were not planning to read just because it is cheap.

Educator discounts

Teachers, librarians, and homeschoolers have a separate route. Per education discount listings and BAM-related coverage, the Educator Discount Card is free, issued at the register with a valid educator ID and photo ID, and provides a standing percentage off most book purchases in store, plus free shipping on eligible online orders. Educator events also take place in April and sometimes at other points of the year, with extra offers. Dates vary, and since the information here comes from third-party listings and older coverage, ask a store associate about the current terms before assuming a particular percentage.

If you are an educator who also holds a Millionaire’s Club membership, ask which discount applies to a given purchase. In general you should not assume two percentage discounts add up; one program typically applies per item.

Non-member routes

If you do not want a membership, a few lighter methods remain.

• First online order email offer: Coupon sites report that new email subscribers can receive a percentage off a first online order. Because those pages vary in age, confirm the offer on the site’s sign-up form.
• Shopping portal cash back: Portals such as Rakuten list a percentage back on purchases. That is paid by the portal after your order, not at checkout, and the rate changes.
• Store pickup of online orders: BAM notes that if the item is in your local store, you can place a store pickup order online to get the online price without shipping. This is useful because online and in-store prices can differ.
• Clearance and bargain sections: Marked-down books and gifts are often the cheapest way to buy without a membership.
• Gift cards bought at a discount from legitimate sources: Treat with care; buy only from reputable sellers and check balances before use.

Price matching: what BAM says

A common question is whether BAM matches competitor prices. Its support article says it does not price match, either against its own website or other retailers, citing the cost of running physical stores. It adds that its prices often combine with the member discount and coupon promotions. The takeaway: if another retailer’s price is lower, you cannot ask the store to match it, so compare before you leave home. Online prices can be lower than in-store prices, which is why the store pickup route is useful.

Stacking and timing

With the coupon booklet gone, stacking looks different. The usual combination is a standing member discount on regular-priced merchandise, and perhaps a birthday reward or a reward card applied as payment. Whether a member discount applies to an item already on clearance or a special price is governed by the exclusions in the membership terms; ask at the register for sale items.

Timing matters in three ways. First, new hardback bestsellers get their largest standing discount for members, so buying on release can be efficient. Second, Thursday offers reward flexible shoppers. Third, seasonal sales around holidays and back-to-school can bring broader markdowns, and educators have April events. Gift buyers should also remember shipping cutoffs near the holidays, where free shipping for members can save money but not time.

Coupon and promo code mistakes to avoid

• Believing old coupon-book claims. The official support page says the Millionaire’s Club coupons have been discontinued.
• Entering random promo codes. Aggregators list codes with dates that may be a year old. If a code is not in an email or on BAM’s site, treat it as unverified.
• Paying for membership for one purchase. Do the break-even math first.
• Letting the reward card lapse. Use it soon after activation.
• Forgetting your member number online. Free shipping and member deals require your account to be linked.
• Auto-renewal surprises. The larger sign-up reward is tied to auto-renewal, so note the renewal date.
• Expecting a price match. BAM states it does not match.
• Sharing your membership with strangers. Membership terms limit use, and sharing numbers publicly invites misuse.

Building a cheaper book budget

Beyond coupons, a few habits lower book costs regardless of retailer. Check whether your library offers the title first, since libraries can lend both print and digital copies. Wait for paperback editions of titles you are not in a hurry to read. Use wish lists so you can see when prices change. Buy in bundles to meet any free-shipping threshold when you do not have a membership, and use store pickup to avoid shipping charges. For gifts, compare gift sets and bargain bundles, which often cost less than buying the parts. None of these tactics need a code, which is the central point: BAM’s savings come from the membership structure, the educator program, and the weekly cycle, not from a hidden code.

Who should skip membership entirely

Not every shopper needs the Millionaire’s Club. If you mostly buy used books, borrow from the library, or buy a single gift a year, the annual fee is a cost that never pays back. Likewise, if you live far from a store and order only now and then, the free shipping benefit helps only if your orders add up over twelve months. A useful test is to look at your last year of book receipts: total the amount spent on items that would have qualified for the standing discount, apply the percentage BAM lists on its membership page, add what you would have paid in shipping, and compare the result to the fee. If the number is close, skip it and use the cheaper routes in the non-member section above, such as the email offer, store pickup, or the bargain tables. Revisit the decision whenever your habits change, for example when a child starts reading chapter books or a new series launches that you plan to collect.

How we researched this

This guide is based on the brand’s official pages and independent reporting named below; offers change, so confirm on the brand’s site or app before ordering. We do not publish unverified codes.

Membership benefits, the discontinued coupons, and the price match policy come from Books-A-Million’s own support center and membership pages as they appeared in October 2026. Educator discount details, the first-order email offer, and reward card expiry come from third-party listings and are labeled as such.

Sources

• Books-A-Million support center article on Millionaire’s Club coupons
• Books-A-Million support center article on price matching
• Books-A-Million membership page
• Rakuten shopping portal page for Books-A-Million
• Education discount listing for Books-A-Million teachers

Frequently Asked Questions

Does Books-A-Million still send Millionaire’s Club coupons?

No, according to the retailer’s support page the quarterly coupons have been discontinued. Members still receive standing discounts, free online shipping, a birthday reward, and weekly online offers.

Is there a Books-A-Million coupon code for a first order?

Coupon sites report that new email subscribers can receive a percentage off a first online order. Confirm the offer on the site’s sign-up form because the pages that report it vary in age.

What is Thank You Thursday?

It is a weekly, online-only offer for active members on select books, valid for one day and changing every week.

Does Books-A-Million price match?

No, its support page says it does not match prices from its own website or other retailers. Compare prices before you shop and consider store pickup for the online price.

Do teachers get a discount at Books-A-Million?

Teachers, librarians, and homeschoolers can apply for a free Educator Discount Card at the register with ID, according to education discount listings. Ask at your store for the current percentage and exclusions.

Is the Millionaire’s Club worth it now?

It depends on your habits. Frequent buyers of new hardbacks or online shoppers who value free shipping may break even quickly, while occasional buyers often will not.

Can I use my birthday reward with other discounts?

The reward email lists its own terms and expiry. Read those terms and ask the cashier whether it can be used alongside your member discount.

Are Books-A-Million promo codes on coupon sites reliable?

Treat them as unverified unless they appear in an official email or on the retailer’s site. Some listings are nearly a year old and describe the discontinued coupon program.

Last updated: October 2026